5 hours ago
5
With hundreds of other IDX websites online, why would a buyer choose yours? And no, “Because they clicked on my ad!” is not an acceptable answer. Not in 2025. Not when the average time buyers spend on real estate websites is less than two minutes. Not when you have to compete with Zillow, Realtor.com and other agents who — maybe like you — are wondering where their next mortgage payment is coming from.
To capture leads with your IDX website in today’s competitive market, you need to think like a luxury agent. Ryan Serhant’s website offers an experience. Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website.
Yes, buyers will still click on your ads and still want to search for homes on your website. Keeping them there is the hard part. To help, we reviewed dozens of IDX websites that offer buyers a home search experience they can’t get from Zillow.
The 7 best IDX websites for 2025 (+ one to watch)
- Placester: Best overall value for agents
- Showcase IDX: Best IDX solution for WordPress
- AgentFire: Best for sleek design on a budget
- CINC: Best for lead capture and automation
- Agent Image: Best for bespoke IDX websites
- Real Geeks: Best for IDX with lead generation tools
- iHomeFinder Max: Best IDX Plugin and CRM combo
- (One to watch – Panda IDX)
These seven IDX websites offer an alluring combination of value for money, solid UX design, an engaging search experience and proven lead capture features. All key ingredients for keeping buyers searching for homes on your site instead of on Zillow.
Since almost all of our picks offer roughly the same features, we scored them based on our opinion of their property search experience, design quality and overall user experience (UX) . We also include an IDX website startup we think is going to do big things in the space.
PRO TIP
IDX stands for Internet Data Exchange, a system that allows real estate agents and brokers to display Multiple Listing Service (MLS) listings on their websites.
Placester: Best overall value for agents
Pricing: Starting at $59 per month
Search experience score: 4.8
UX design quality score: 4.7
Standout features: Simple CRM, neighborhood listing pages, DIY or done-for-you setup, customizable lead capture popups, testimonials widget
See it live: Jack Conway
Why we love it
With over 11,000 active users, Placester is the most popular IDX website, second only to Keller Williams’ proprietary IDX sites. Once you look under the hood, it’s easy to see why. Placester offers attractive websites at an astonishingly affordable price. It’s one of the best values in real estate software, period. A statement we don’t use lightly. Placester is ideal for new agents or any agent looking to save precious marketing dollars without sacrificing quality. Non-tech-savvy agents will appreciate Placester’s ‘Do It For Me’ upgrade, where Placester’s team builds and maintains your website for you.
Placester’s search experience and lead capture capabilities are on par with those of affordable rivals like AgentFire. The property search is intuitive and easy to use, and listing pages are attractive, featuring useful bonus features for buyers, including a mortgage calculator. A simple but capable CRM that includes autoresponders, email blasts and drip campaigns rounds out the package.
What we’d change
Placester’s entry-level Agent Essentials plan is an excellent value at just $59 per month. Still, it lacks some of the helpful lead capture features available in pricier plans. For example, you can’t see which properties your leads view, and users cannot save searches on the Agent Essentials plan. This probably won’t be a dealbreaker for most agents, but we wish they included more lead monitoring features in Agent Essentials.
Showcase IDX: Best IDX solution for WordPress
Pricing: Starting at $84.95 per month
Search experience: 4.8
UX design quality: 4.6
Standout features: Friends and family search, users can hide listings, satellite view on maps, open house, new listing and price change notifications on listings in property search results, virtual tours, basic CRM
See it live: Luxury Living Fort Lauderdale
Why we love it
Showcase IDX is an industry-leading IDX plugin for WordPress that sets the standard for all others to follow. Property search results pages are well-designed, easy to navigate and customizable. We love the search with friends feature that allows buyers to invite friends and family to share and discuss listings they’ve saved on the site.
Widgets enable you to curate and display listings by type or neighborhood, which is crucial for providing a bespoke home shopping experience that Zillow can’t. You can drill down into your niche and display waterfront properties, starter homes or any other type of property you’d like to feature prominently on your website.
What we’d change
This might be a minor point, but the fonts Showcase IDX uses in their map view are somewhat dated and somewhat challenging to read. We also thought the UX elements on the friends and family search were fine, but could use improvement. Finally, we’d love to see Showcase develop a turnkey IDX website package for agents who don’t already have a WordPress site.
CINC: Best for lead capture and automation
Pricing: Starting at $899 per month (pricing includes leads)
Search experience score: 4.8
UX design quality score: 4.7
Standout features: Done-for-you lead generation, advanced CRM with AI features, Etta home search app, neighborhood guides, featured listing and neighborhood/property type listing pages
See it live: Denver House Hunters
Why we love it
CINC combines purpose-built IDX websites and done-for-you pay-per-click (PPC) advertising with an advanced AI-powered CRM. Like most lead generation sites, CINC prioritizes home search over branding. But that’s where the similarities end. It’s the ideal IDX website for agents and teams seeking a powerful, all-in-one platform for automated marketing and lead generation.
CINC’s home search experience and UX design are miles ahead of the competition. The usual IDX lead generation suspects like Zurple and Boomtown look and feel homemade next to CINC’s sleek, professional property search and listing pages. Lightning-fast loading times (crucial for SEO) and a custom-branded home search app called Etta round out the package.
What we’d change
CINC’s websites are hardcore lead generation machines, so branding sometimes feels like an afterthought. We’d love to see CINC home pages focus more on personal branding and client service.
The neighborhood guides are a step in the right direction, but we were left craving more. A blog and a few buyer and seller education pages would make CINC a perfect IDX site. Bleeding-edge tech + sleek, modern design + an emphasis on client service = IDX perfection.
Pricing will also be an issue for some agents. Leads are included in the $899 starting price, but most agents we know would love to get their hands on CINC’s IDX site and software to drive their own leads.
AgentFire: Best for sleek design on a budget
Pricing: Starting at $119 per month + design fees
Search experience score: 4.7
UX design quality score: 4.5
Standout features: VIP tours CTA, Calendy tour booking, neighborhood guides, custom designs available
See it live: The Meza Team
Why we love it
AgentFire offers branding-focused IDX websites at a surprisingly affordable price. While rivals like Luxury Presence charge an eye-watering $500+ per month, AgentFire charges a far more reasonable $119. While branding remains the star of the show, AgentFire’s IDX home search and listing pages are some of the best in the industry. They’re ideal for agents working in trendy areas or luxury markets, where brand-first design is the norm rather than the exception.
The layouts, font choices and overall search experience are sleek, easy to navigate and look like they were designed in the last two years — because they were! Other IDX sites allow you to customize fonts and colors, but AgentFire looks great right out of the box.
What we’d change
We’d nix the Airbnb-style zoom-to-search feature. It’s a bit frustrating to use; you have to constantly zoom in and out to see more listings. We’d also love to see AgentFire’s monthly pricing come down a bit to compete with Placester and Agent Image. These are minor flaws in an otherwise stellar product.
Agent Image: Best for bespoke IDX websites
Pricing: Starting at $99 per month + design fees
Search experience score: 4.7
UX design quality score: 4.9
Standout features: Real Trends Award-winning design, personal branding is prioritized, iHomefinder Max or IDX Broker, lead scoring CRM
See it live: The Carrol Group
Why we love it
Agent Image combines award-winning, brand-first design and custom IDX search. With over 25 years of experience designing and building IDX sites for luxury agents and teams, they are a perfect match for agents who want (or need) to stand out.
While Agent Image is not a true all-in-one CRM and IDX website, it offers basic lead scoring, routing and other CRM features through the iHomefinder Max plugin. This makes Agent Image ideal for luxury agents, teams and boutique brokerages that want a bespoke website with built-in CRM features.
What we’d change
While Agent Image’s designs are beautiful, they tend to be a bit busy. Some agents might prefer a more minimalist design. Something they can work out with Agent Image’s design team. Agent Image’s design fees are also on the expensive side, starting at around $1,500. IDX is also not included in the monthly price. Adding iHomefinder Max bumps up your monthly cost by $150.
Real Geeks: Best for IDX and lead generation tools
Pricing: Starting at $399 per month
Search experience score: 4.6
UX design quality score: 4.5
Standout features: Move to property search app, market report pages, featured listing & neighborhood listing pages
Why we love it
Real Geeks combines a good (but not great) IDX home search experience with a highly capable CRM, home search app and automated marketing tools.
Like CINC, Real Geeks is first and foremost a lead generation website — ideal for agents who want to drive leads through PPC ads. Customize pages to include client service-focused content, testimonials or pretty much anything you’d like. You can also create listing pages for neighborhood and property types for a more curated home shopping experience.
What we’d change
We’d love to see dedicated pages or blocks for testimonials and client service content. Most Real Geeks pages are pretty easy to customize, but you have to design them yourself. This is something a talented UX designer could knock out in a few days, so we’re a bit disappointed Real Geeks hasn’t made that investment.
If you want a website with a more custom look and feel right out of the box, try CINC or Agentfire. If you’re as picky as I am and want something bespoke, Agent Image will be a worthwhile investment in your online presence.
iHomefinder Max: Best IDX plugin and CRM combo
Pricing: Starting at $150 per month
Search experience score: 4.6
UX design quality score: 4.6
Standout features: CRM with lead scoring, routing and marketing automation that can track leads’ behavior on your website, market reports
See it live: Gottesman Residential
Why we love it
iHomefinder Max is a popular IDX plugin for WordPress that includes a powerful CRM. Like Showcase IDX, it doesn’t come with a website, but for most agents, this is a feature, not a bug. It gives them total control to create or buy a WordPress website that they can customize to their heart’s content. Instead of being forced to choose a template, agents can unleash their creativity and build anything they want while iHomefinder handles the IDX.
What we’d change
The pricing. At $150 per month, iHomefinder Max’s pricing is inching closer to what all-in-one platforms charge. They’re straddling the fence between platforms like Real Geeks, which offers a much more powerful CRM, and AgentFire’s done-for-you branding-focused websites. A tall order for some agents, considering you have to build or buy your own WordPress site to use it.
One to watch: Panda IDX
Pricing: Starting at $69 per month + design fees (starting at $499)
Search experience score: 4.7
UX design quality score: 4.8
Standout features: AI property search, basic CRM, neighborhood and new development listing pages, school ratings, price drops integrated into property search results
See it live: Lion and Orb Homes
Why we love it
Panda IDX creates stunning, branding-first websites that give competitors 100x their size a run for their money. Their UX design is near perfect. Even tiny design elements like buttons, icons and font choices look shockingly professional and well-thought-through compared to other IDX sites. Even better, all this fancy design serves a purpose — to make the search experience better. One small example: Useful data such as recent price drops are featured prominently on listings in property search results.
Panda is also the first IDX website (that we know of) to feature natural language AI property search that works just like ChatGPT. It’s still labeled experimental for now, but our quick test searching for “2-bedroom condos in South Beach” brought up exactly what we were looking for.
What we’d change
There is a catch though: as of today, Panda IDX is only available in Florida. On a recent Whatsapp chat the founder assured us they were in the process of expanding to other states, but for now at least, only Sunshine State Realtors can use their platform.
FAQs
What are IDX websites?
IDX websites are real estate websites that leverage the Internet Data Exchange (IDX) protocol to display up-to-date property listings from a Multiple Listing Service (MLS) on Realtor’s websites. IDX is added to agent websites via IDX plugins added to WordPress sites or through proprietary IDX software provided by a third party.
What is the best IDX platform?
For our money, Showcase IDX is the best platform to add IDX listings to a WordPress website. We think their search experience and UX design are head and shoulders above their competitors. It just looks and feels better.
For Florida Realtors, Panda IDX is our clear favorite. Hands down. Their UX design and search experience matches or beats custom designs from rivals that charge 10x as much.
For an all-in-one IDX website, it’s a toss-up between AgentFire’s branding-focused websites and Placester’s more affordable options for new agents.
Is there a free IDX?
Sort of. Many large franchise brokerages offer free IDX websites as a perk for their agents. Keller Williams famously offers free IDX websites as part of its proprietary KW Command CRM.
Brokerages like Douglas Elliman offer their agents subsites with IDX listings. Offering free IDX sites allows brokerages to maintain branding standards and gives agents a free site to generate leads. The catch? When agents change brokerages, they lose their free websites. You get what you pay for!
Why didn’t you include IDX Broker/my favorite IDX website?
This is a highly subjective list! Our team spent many hours researching the features and benefits of IDX websites, so our opinions may, or let’s face it, WILL differ from yours. However, we think our team’s collective 50+ years of experience in real estate sales, marketing, and lead generation should factor into your decision.
Then there’s the market. The real estate software market has always been competitive. Over the last few years, innovations in AI and massive infusions of cash have turned a competitive market into a cutthroat market. Real estate software companies are slashing prices to stay above water. Some might not make it. Companies that try to compete with dated branding and design definitely won’t.
Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox.
Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches.
English (US) ·